Ski resorts in Switzerland have decided to encourage the loyalty of its customers from year to year does not change the selected one direction. As a reward loyal customers may be asked anything: from a bottle of champagne and up to the jewelry with a picture of the Matterhorn (the so-called picturesque mountain in the Swiss Alps).
As these or other resort regions of the country behave in relation to the loyal visitors? On this issue have tried to answer the study's authors, which has long held a site Htr.ch. The results forced analysts raised his eyebrows. It turned out that the only resort that has not yet developed a clear vision of the treatment of "loyal subjects", is the famous Alpine St. Moritz. It explains the head of sports and entertainment areas of this resort Berthold Martin (Martin Berthold), they resort to the principle of "live as you want and wherever you want." True, he added, they have scheduled a series of events, including an invitation to visit patrons. They are presented with a book, champagne or a bouquet of flowers. Representatives of business community, who are constantly booking of the same hotel in St. Moritz, the resort offers a complimentary glass of wine or a glass of spirits.