A new tourist symbol of Ecuador calls live and love

President Rafael Correa of Ecuador approved a new logo that will become a symbol of tourism campaign under the slogan "love life, Ecuador" (Ecuador ama la vida). Logo is based on the seven multi-colored concentric circles, which contain various elements of the ancient Indian belief, such as sun, earth, life, diversity in all its manifestations, fabric, flowers, fauna, reported portal Caribbean News digital. 

"We - a country full of colors. The logo of Ecuador you can find all the colors that can sense the human eye. As this symbol of our small country reflects the world" - said Minister of Tourism Freddy Ehlers. The country's authorities want to present Ecuador as a country that loves life and all over the world to open a so-called House of Ecuador, where you will learn the culture and products of the country. President expressed hope that the new symbol of Ecuador will be recognized anywhere in the world and become synonymous with life and love. 

In the campaign to promote a new symbol for its first stage will be invested 16 million dollars, and the total cost of up to around 40 million dollars.