Ski resorts in Switzerland have decided to encourage the loyalty of its customers from year to year does not change the selected one direction. As a reward loyal customers may be asked anything: from a bottle of champagne and up to the jewelry with a picture of the Matterhorn (the so-called picturesque mountain in the Swiss Alps).
As these or other resort regions of the country behave in relation to the loyal visitors? On this issue have tried to answer the study's authors, which has long held a site Htr.ch. The results forced analysts raised his eyebrows. It turned out that the only resort that has not yet developed a clear vision of the treatment of "loyal subjects", is the famous Alpine St. Moritz. It explains the head of sports and entertainment areas of this resort Berthold Martin (Martin Berthold), they resort to the principle of "live as you want and wherever you want." True, he added, they have scheduled a series of events, including an invitation to visit patrons. They are presented with a book, champagne or a bouquet of flowers. Representatives of business community, who are constantly booking of the same hotel in St. Moritz, the resort offers a complimentary glass of wine or a glass of spirits.
From St. Moritz are going to the ski resort Betmeralp where you want to "celebrate" ten years in a row to get the first gift. In most cases, this basket filled with ground up local specialties. The rule is simple: the longer you remain faithful to the better gift. Those apologists who are loyal to Betmeralpu for fifty years (and sometimes more), may fall a chance to get an invitation to a dinner in the company's director of tourism (!) Vespa Hans (Hans Wespi). And in Zermatt (another famous ski resort) permanent guests (not a tautology can not do), the Director of Tourism welcomed personally. Since 1984, 12,521 guest Zermat received the Medal of Honor, are rewarded for loyalty to a period of 20-49 years. If the traveler does not change the Zermat fifty years, he was presented with a penknife, and if the truth saves tourist, she receives a piece of jewelry "Matterhorn." Naturally, in the capitals of the tour operators are rewarded for their loyalty differently than do suburban areas. According to the head of the Tourism in Zurich, they combine into a single group of those who come here no more than a couple times, and in another - those who are here already "become familiar". The latter can count on the favor of city hotels. In particular, we are constantly organizing meeting guests from among the representatives of companies that regularly book room, corporate or restaurant services in the same hotel facility. Companies that are actively booking tours in the same tour operator, are included in the permanent mailing list of updates and newsletters. And in Basel from 50 to 100 tourists among the loyalists are invited to the annual club meeting at the end of each year. About doing so as to St Gallen, who holds a conference with the participation of the permanent tourists who once chose him in the current year.
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